Chip Bergh is the former president and CEO of Levi Strauss & Co. and the author of A Levi's Story: Leading the Revival of an Iconic Brand (Harvard Business Review Press, March 2027), which tells the inside story of Levi's turnaround and distills his career lessons into six tenets of what he calls "brand-driven leadership." When Chip took over in 2011, Levi's was a shadow of its former self. He brought the cool back, modernized the company from the inside, and led a tenure marked by a 40% revenue increase, a five-fold rise in market cap, and a successful 2019 IPO. Before Levi's, Chip spent 28 years at Procter & Gamble, where he helped lead the creation of Swiffer, turned around Mr. Clean and Old Spice, and led Gillette’s global razor and blades business after P&G acquired the company. Dozens of Chip’s direct reports have gone on to become CEOs of other companies. Today, he is a senior lecturer at Harvard Business School and serves on several boards, including HP (as chairman), Pinterest, and Lululemon Athletica. He began his career as a U.S. Army officer in West Germany.

He has been recognized for taking public stands on social issues, including launching the Safer Tomorrow Fund to prevent gun violence, and in 2019 Fortune ranked him 16th on its list of the World’s 50 Greatest Leaders.